About.
Founded in Australia in 1927, Strandbags is a hugely successful business and a household name across the country. Although still highly profitable, Strandbags had become acutely aware that its once successful brand strategy and visual language was now threatening its current relevance.

STRANDBAGS.

BRAND IDENTITY

Studio.
Frost Collective, Sydney

Team.
Executive Creative Director: Ant Donovan
Design Director: Andrew Suggit
Writing: Ryan Curtis
Strategy: Lisa Mathews

Awards.
AGDA Awards.
Wordmark, Finalist

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