About.
The inaugural ReAssembly, hosted by Regeneration.VC during the United Nations General Assembly and Climate Week NYC 2024, brought climate, biodiversity and circularity leaders together for 2 days of thought-provoking discussion, keynote talks featuring world-class speakers, workshops and live entertainment.

Something™ developed a dynamic visual identity and suite of brand collateral which symbolises the power of collaboration in creating solutions that make a better future possible.

The brand system is built around a dynamic logomark composed of an eclectic mix of characters – with each character embodying the key themes of the event: biodiversity, circularity and climate.

When assembled the characters form a unified wordmark, representing the harmony of the elements, but when separated they lose meaning – becoming isolated pieces, each in search of its place in the larger picture.